Sep 2025

Soft Structure

Soft action planning: getting moving when you’re burnt out

My 3-layer system (North Star → Weekly Hot List → Today’s Two) that balances ambition with nervous system capacity. Includes a printable you can steal.

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Sep 2025

Founder Notes

What I’m shipping with Herbtropia this month

Scoping a narrow MVP: intake v1, 10 trusted practitioners, and a tiny educational event series to fuel matching and trust.

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Sep 2025

Creator Notes

Building The Soft Hustle Show without overthinking it

The Sidewalk Sessions format, signature questions, and a 60-day cadence I can keep while bootstrapping.

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Aug 2025

Strategy

Positioning The Assembly AZ: power, warmth, and belonging

Notes from crafting a brand that feels luxe yet human, plus the flywheel from pop-ups → waitlist → lease.

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Aug 2025

Faith & Grounding

Keeping faith during the in-between seasons

Five practices that help me move with God when cash is low, timelines slip, and uncertainty is loud.

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Soft ≠ small. It’s grounded, humane momentum. I write to help overwhelmed entrepreneurs find clarity, ship bravely, and build communities that feel like home. New posts most weeks; podcast episodes when there’s something worth listening to.