I'm Marlena.

I turn messy ideas into clear systems, brands, and experiences that help people build, belong, and become. I’m a UX/UI strategist based in Arizona, and am the founder of Herbtropia Co. and the Soft Hustle. I hold an M.S.I. in UX/UI Research & Design(’25), along with a Bachelor's in Biopsychology, Cognition, and Neuroscience from the University of Michigan.