Arizona-based entreprenuer, UX/UI strategist, and community builder. Founder of Herbtropia and host of Wellness, No Chaser
about me
I turn messy ideas into clear systems, brands, and experiences that help people build, belong, and become. I’m a UX/UI strategist based in Arizona—founder of Herbtropia Co., and host of Wellness, No Chaser. I hold an M.S.I. in UX/UI Research & Design(’25), along with a Bachelor's in Biopsychology, Cognition, and Neuroscience from the University of Michigan.
Bachelor's in Science - Biopsychology, Cognition, and Neuroscience; Focus in Sociology
Master of Science in Information - UX/UI Research and Design; Focus in Innovation and Entrepreneurship
Orchestrated a comprehensive marketing plan and hosted skill-development workshops that, through targeted outreach to over 250 students, 20 clubs, and 5 professors, and leveraging social media analytics.
Conducted a market analysis for APT Solar Solutions, uncovering trends in smart city expansion that influenced $500K in product investments, collaborated with executives to forecast five-year development opportunities for a projected 20% market share growth, and analyzed competitors to drive a 15% increase in competitive positioning.
Led UX research that drove a 40% improvement in app functionality and a 25% increase in user satisfaction, coordinated marketing strategies for new teen-focused product lines resulting in a 50% higher-than-expected adoption rate, and developed the HappierMe Student Ambassador Program, boosting brand reach by 35% and increasing customer acquisition across US colleges.
I managed and executed content creation that enhanced TikTok brand visibility by 40%, and analyzed marketing metrics to improve conversion rates by 20% through data-driven insights.
I assisted in the Child and Family Development Laboratory by digitally indexing over 1000 children's literature books from two sources for data analysis. I also coded each book based on family situations about a new sibling and entered the data into Excel.
2-week deep dive to clarify product, brand, or community—with a crisp roadmap, messaging, and KPI plan.
Tactical teardown of your site or app + prioritized fixes you can ship now.
Formats, calendars, and partnership playbooks to kickstart growth.
Hands-on help standing up MVPs, decks, and GTM experiments.
Founder & Product Lead • intake, taxonomy, prototype • built 10-practitioner MVP & IRL education flywheel.
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Product/UX • survey (n=77), IA, prototype • consolidated tools into a friendly student hub.
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Strategy • prompt templates, eval metrics, QA guidelines • improved label quality & throughput.
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Consultant • competitive scan & 5-yr product roadmap • exec alignment on 3 priority bets.
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Growth sprint • funnel fixes, creative, paid social • revenue lift over 6 weeks.
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Founder • brand system, event formats, sponsorships • building network pre-lease.
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Host/Producer • Sidewalk Sessions, 60-day cadence • reels + long-form; venue partners.
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Creator • briefs, concepts, deliverables • with/without posting to my channels.
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Designer • identity, posters, social kits • class projects curated.
view galleryStories, lessons, and gentle structure for overwhelmed builders — published under marlenariellee.com.
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