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Selected Work

Product & UX

Herbtropia UI
Product, UX Research, IA

Herbtropia — Holistic Health Platform

Founder & Product Lead • intake, taxonomy, prototype • built 10-practitioner MVP & IRL education flywheel.

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Academic app mockup
Product, Prototyping

CampusHub — Canvas-style learning app

Product/UX • survey (n=77), IA, prototype • consolidated tools into a friendly student hub.

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Strategy & Consulting

HappierMe taxonomy
Strategy, LLM, Research

HappierMe — LLM feedback categorization

Strategy • prompt templates, eval metrics, QA guidelines • improved label quality & throughput.

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APT Solar smart city
Market Research, Roadmap

APT Solar — Smart city & grid analysis

Consultant • competitive scan & 5-yr product roadmap • exec alignment on 3 priority bets.

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Ecommerce dashboard
Growth, PM/Ops

E-commerce Boost — Rescue & scale

Growth sprint • funnel fixes, creative, paid social • revenue lift over 6 weeks.

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Brand, Content & Visuals

UGC thumbnails
UGC, Creative

UGC Portfolio — Large & indie brands

Creator • briefs, concepts, deliverables • with/without posting to my channels.

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Graphic design collage
Visual Design

Graphic Design Studies — Selected works

Designer • identity, posters, social kits • class projects curated.

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my services

strategy sprint

2-week deep dive to clarify product, brand, or community—with a crisp roadmap, messaging, and KPI plan.

ux/ia audit & fixes

Tactical teardown of your site or app + prioritized fixes you can ship now.

community & content system

Formats, calendars, and partnership playbooks to kickstart growth.

venture advisory

Hands-on help standing up MVPs, decks, and GTM experiments.

Soft Hustle Blog & Podcast

Stories, lessons, and gentle structure for overwhelmed builders — published under marlenariellee.com.

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28th june, 2024
by marlenariellee
Imposter Syndrome on LinkedIn

Well, here we go... I never thought I’d experience imposter syndrome on a platform like LinkedIn, but there I was...

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3rd july, 2024
by marlenariellee
From Idea to Startup: A 10 Step-by-Step Guide for Entrepreneurs Who Are Just Starting Out

Welcome, aspiring innovators and future tech leaders! 🚀 As a passionate advocate for diversity...

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8th july, 2024
by marlenariellee
From Idea to Startup: A 10-Step Guide for BIPOC Entrepreneurs - Step 1: Refine Your Idea💡

The first step in your entrepreneurial journey is to refine your idea. This involves...

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10th july, 2024
by marlenariellee
From Idea to Startup: A 10-Step Guide for BIPOC Entrepreneurs - Step 2: Develop a Business Plan📊

A well-crafted business plan is your startup's blueprint for success. It's not just a document for potential...

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12th july, 2024
by admin
From Idea to Startup: A 10-Step Guide for BIPOC Entrepreneurs - Step 3: Build a Diverse and Skilled Team🤝

Your team can make or break your startup. Building a diverse and skilled team...

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10th july, 2024
by marlenariellee
From Idea to Startup: A 10-Step Guide for BIPOC Entrepreneurs - Step 2: Develop a Business Plan📊

A well-crafted business plan is your startup's blueprint for success. It's not just a document for potential...

read more
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