Local alumni and fans
People looking for places to watch games, meet others, and participate in Michigan-related activities.
U-M Club of Phoenix
As Marketing Co-Chair for the University of Michigan Alumni Club of Phoenix, I help turn club information and game-day energy into content that invites people to participate.
4 min read · Original project artifacts
RoleMarketing Co-Chair
Timeline2026–Present
FocusCommunity Marketing · Content Production
ToolsCanva · CapCut · Social media · Content planning
8watch-party partner locations
2026board and community marketing
The community behind the work
The U-M Club of Phoenix connects University of Michigan alumni and fans across the Phoenix area. Its community activity includes game-day watch parties, local events, alumni connections, and opportunities to stay involved with the wider Michigan network.
As Marketing Co-Chair, I support the club’s public presence through content planning, social storytelling, and design. The work connects useful information with the people and shared experiences that make a community feel active.
My role and contribution
My responsibilities include social-content planning, event and watch-party promotion, community interviews, and reusable creative formats. I work within the club’s board structure and coordinate marketing activity with the organization’s events and priorities.
The examples here show several parts of that role: an on-camera fan-interview video, a printed trifold directing people to community resources, and a social carousel for Pilates on the Lawn. Together, they demonstrate content creation across video, print, and social information design.
What needed to change
The club communicates with people who may be spread across different neighborhoods, age groups, and platforms. Someone already involved may need a quick update; a new alumnus or fan may need an introduction to where the community gathers and how to participate.
The challenge is to make recurring information easy to find while preserving the warmth of a real community. A schedule or event announcement serves a practical need, while interviews and familiar faces help people imagine themselves joining in.
New or less-connected members
People who need a welcoming introduction and an understandable first step.
Board members and venue partners
People coordinating events and sharing information across the club’s eight watch-party locations.
How I approached the work
Plan content around recurring community needs
I organize content around event promotion, watch-party information, alumni and fan stories, and opportunities to get involved. Reusable formats help connect recurring activity with a more consistent public presence.
The work spans the club’s social and community communication channels. The aim is to make it clear what is happening and how someone can participate, while giving the organization recognizable content to return to over time.
Use interviews to bring the community into the feed
The fan-interview video asks simple, familiar questions at a watch party, including whether people choose maize or blue. The format gives participants an easy way to respond and shows the atmosphere through real people.
My contribution includes content planning, on-camera interviewing, and social storytelling. The clip demonstrates the finished content itself rather than relying on a written description of what a future video might look like.
Translate event information into usable design
The watch-party trifold brings together community identity, social information, and a QR-based route to additional resources. It is designed for a physical setting where someone may encounter the club at a venue.
The Pilates on the Lawn carousel uses separate slides for the event announcement, ticket packages, and the action to take. That sequence lets the audience move from understanding the event to finding the relevant participation information.
Create a foundation for continued production
Content calendars, recurring formats, interview prompts, and reusable templates support the ongoing work. These systems are especially useful when communications must continue across multiple events and collaborators.
The role combines creative production with coordination. A consistent visual identity helps, but the content must also reflect the right event details, timing, and audience needs.
What shaped the direction
The examples show how different formats support different moments in a community member’s experience.
| What mattered | The response | Why it mattered |
|---|---|---|
| People needed both useful details and a sense of the community. | Combine event information with fan and alumni storytelling. | Support practical participation and familiarity. |
| Watch parties happened across multiple locations. | Create reusable promotion and clear routes to current information. | Help people connect with the community near them. |
| Printed material needed to lead somewhere useful. | Use a trifold with QR-based access to community resources. | Connect in-person encounters with ongoing engagement. |
| Recurring events created recurring production work. | Develop templates, interview prompts, and calendar structures. | Make future content easier to coordinate and produce. |
Explore the original work
Watch the completed community interview and explore the trifold and event carousel designs.
Game-day fan interviews for the Phoenix alumni community. Content planning, on-camera interviewing, and social storytelling.
What the work achieved
The available work includes a completed fan-interview video, printed community collateral, and event-promotion designs. The marketing role supports a watch-party network with eight partner locations.
This is ongoing community work. The portfolio shows the outputs and the communication system being developed; the supplied materials do not establish a measured increase in membership or attendance to attribute to these examples.
What I would carry forward
Community marketing works best when people can recognize themselves in it. The interview format gives members a voice, while the informational pieces help someone act on the feeling of wanting to join.
I am carrying that connection into the ongoing work: pair recognizable people and experiences with clear details, and build formats the club can keep using beyond a single game or event.