Case studies.
Research, strategy, websites, and creative work, from the first question to the final deliverable.
12 projects
Herbtropia Co.
Founder-led research, product strategy, and platform development for holistic-wellness discovery.
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Integrated Digital Learning Hub
Research with 77 students and educators, information architecture, and an interactive learning-hub prototype.
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Adobe Student Ambassador
Campus outreach, promotional design, and 4+ workshops helping students use Adobe tools.
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APT Solar Solutions
Market, customer, and systems research to inform smart-city expansion decisions.
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HappierMe (UX)
Interviews, interaction mapping, heuristic evaluation, and usability testing for a mental-wellness app.
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HappierMe (PM)
Recruitment, training, marketing materials, and repeatable workflows for a program spanning 10+ schools.
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Spark Beauty Co.
Website strategy and design centered on services and bookings, contributing to a reported 25% increase in website bookings.
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IMPROVE
Market and buyer research translated into a practical plan for a leadership-training firm.
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Fourth Soil Farm
An e-commerce and marketing strategy supported by market segmentation and financial forecasting.
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U-M Club of Phoenix
Community interviews, watch-party promotion, and design for the Arizona alumni network.
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Michigan Drinking Water Access Project
Mixed-methods research and synthesis of 200+ notes about communication, oversight, and resource gaps.
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Parrish Allen
Social strategy, promotional graphics, and event execution supporting artist growth.
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