I like the part before the plan.
I’m a multidisciplinary strategist and builder who brings structure to ambitious work. I use research and creative thinking to shape the plan and carry the work forward.
Herbtropia Co.
Founder-led research, product strategy, launch planning, and platform development for a holistic-wellness discovery ecosystem.
HappierMe
Combined interviews, heuristic evaluation, competitive analysis, and usability testing to identify product improvements.
Improve
A research-backed growth strategy for a leadership training firm, built from market, competitor, stakeholder, and survey analysis.
Imposter Syndrome on LinkedIn
A personal reflection on visibility, confidence, and showing up professionally.
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From Idea to Startup
A founder series about shaping an early idea into something real and useful.
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Step 1: Refine Your Idea
How to get specific about what you are building, for whom, and why it should exist.
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Step 2: Develop a Business Plan
Turning an early idea into a clearer operating and business blueprint.
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I’m currently exploring job opportunities and creator collaborations!