Content + UGC

Brand work that feels like a person made it.

I’ve worked across short-form video, social strategy, product storytelling, campaigns, reviews, and creator-led brand content.

~15Kaudience built across platforms
+85%TikTok growth
+20%HER follower growth
+30%reported brand recognition
Selected Content

Community interviews, artist campaigns, and brand storytelling.

On CameraCommunity

Real people. Good questions.

Game-day fan interviews for the University of Michigan Alumni Club of Phoenix, bringing the energy of a watch party to the social feed.

Explore the community work →
Campaign Design

Work you can see.

Selected designs for music, aviation, and community audiences.

Brand Experience

Across brands and platforms.

HER Social AppGood MoleculesUrban DecayGarnier Fructise.l.f.LancômemaudeAvalon International BreadsAmazon SellersAdobe
Selected Outcomes

Content with a purpose.

My work spans community-centered storytelling for HER Social App, product reviews for Amazon sellers, photo and video content for Haircare With Jae, and social content for Avalon International Breads. I connect the audience’s perspective with the business goal behind the brief.

HER Social App+20%

Reported follower growth through social campaigns.

Haircare With Jae+30%

Reported increase in brand awareness through photo and video content.

Parrish Allen+2,500

New followers in one month with the campaign strategy.

Historical audience and campaign results reported in my project materials and résumé.

Let’s make something people connect with.

Available for content, campaign, and brand collaborations.